Two key personas were identified:
Both have the need for self-study in English to improve their own proficiency. They need our website to help them:
After clearing out types of users and user needs, our team decided to divide the projects into 3 stages.
So our students learn on the website almost every day x 10-15 min per day. We need to make sure the amount of new knowledge learned in a day should be as small as possible. For ex: a maximum of 10 new words/3 grammar structures/1 listening paragraph per day so users can learn/review/test easily & effortlessly.
Our key method is guiding them from step to step. Take advantage of 4-sensory memorization skills (listening, seeing, typing / writing, speaking) to help users remember knowledge. Being "collaborative" learning with teammates/mentors and being constantly introduced to practical knowledge helps users become more and more persistent and feel the great benefits of learning English.
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Door 1: Retype the word you hear - Become familiar with the sound and letters.
Door 2: Practice saying the word aloud - Standardize your pronunciation.
Door 3: Try your best to type the word you hear.
Door 4: Remember the Vietnamese meanings. Combine remembering meanings with correct pronunciation.
Door 5: Try your best to translate it into English.
Door 6: Match the audio with the corresponding English word - Audio memory challenge.
Door 7: Match the phonetic transcription with the corresponding English word - Challenge yourself to remember how to pronounce it.
Door 8: Match the eng word with its meaning - Challenge your memory for word meanings.
Door 9: Fill in the blanks with the eng word - Challenge your ability to use the word in the given context.
Door 10: The congratulation screen after students complete the exercise.
I love working in an educational environment. My teaching knowledge allowed me to design better for our users.
This project requires a lot of coordination with departments, especially with teachers who teach directly in the classroom. I also learned how to deal with backend and frontend resource constraints.
What makes me most happy is that this project has helped Tata breakthrough in the context of covid-19 and gain a large share of the online English training market (growing from 2 campuses to 6 campuses within a year).
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