Finhay
Increase revenue from margin lending activities by 2.5 times in 2 months. Improve the stock investment experience of semi-professional investors with AI suggestions.
I. Project Summary
VNSC by Finhay is a fintech app that allows investors to invest in funds, stocks and savings. My squad team is responsible for stock investing features.
Our goal in this project is to increase AUC (asset under custody) by 100b VND & double revenue from margin loan from 4b VND (1st Nov).
We aim to achieve that by providing users:
- information about investment opportunities custom for each user
- smooth and seamless flow of margin lending
II. Role
- My responsibilities:
- User research
- Usability testing
- Stakeholder management
- Wireframing
- High-fidelity design - My team:
- PO-Mr. Hoan
- BA-Mrs. Trang
- BE-Mr. Toi
- FE-Mr. Tu - Time: 1 month
- Tools: Figma, Adobe Premiere, Zoom, Illustrator, Miro, Loom, Whimsical
- Constraint: legal of margin lending
III. Problem Statement
- With the current design, buying securities with purchasing power in a margin account is difficult. Users cannot transfer securities between sub-accounts and need to perform many steps at many different touch points in the app to buy on margin. These operations take a lot of time and easily cause users to miss opportunities in the context of sudden market fluctuations.
- Novice investors don’t have a solid basis for their investment decisions leading to losses from investments. They are also not provided with investment information suitable to their needs.
IV. Design Process
A. About margin lending
Starting with the problem of not having the option to increase purchasing power at the margin trading screen, our initial solution was to add a small button to help users deposit money into their margin account.
But in the process of observing investors' habits at times of market fluctuations, I realized that this is a fantastic opportunity for us to address the needs of users when the market presents them with significant investment opportunities.
From usability testing, we recognized that user have to take these complicated steps to use margin feature:
Step 1: Go to Home/Assets screen to add money to regular sub-account.
Step 2: Transfer money from regular sub-account to margin sub-account.
Step 3: Return to the Trading screen to buy securities.
We choose the solution of adding options to increase purchasing power for users right at the transaction screen.
(updating...)
Result
Margin loan increases from 4.4b VND on 1st Nov to 11.5b VND on 29th Dec.
The number of users using the margin feature increased 1.5 times.
B. AI Suggestions (updating...)
AI suggestions:
- Potential stocks are chosen based on technical analysis, with useful information about support and resistance zones.
- Synthesize comments in a concise and easy-to-understand manner from recommendation reports of securities companies.
- Broker Ai invests with a maximum compound interest rate/year of 80%.
V. Conclusion & Take away (updating)
